Company valuation

Calculating company value:
how WACC affects it

The discount rate has a strong influence on DCF enterprise value. This article explains WACC, its components and the effect of small changes.

Simon Stark|Published 29 June 2026|Approx. 6 min read

01

What WACC is

WACC, the weighted average cost of capital, is the return a company must earn to compensate both equity and debt providers appropriately. In a DCF it is the discount rate used to bring future cash flows back to today.


02

Combining equity and debt

WACC = (E/V) × rE + (D/V) × rD × (1 − t)E = market value of equity | D = market value of debt | V = E + D | rE = cost of equity | rD = cost of debt | t = tax rate

Cost of equity is often estimated with CAPM from the risk-free rate, market risk premium and beta. Cost of debt comes from the actual borrowing rate, reduced by the tax effect because interest is deductible.


03

Small changes can matter a lot

WACC sits in the denominator of the discounting formula and is compounded across years. A one-percentage-point change can therefore materially shift enterprise value, especially over a long forecast or when terminal value is a large part of the result. Use several WACC cases in a sensitivity analysis.

The worked DCF example shows how WACC enters a complete forecast and terminal-value calculation.


Why CAPM is only an estimate

Cost of equity is not a contract rate. Shareholders expect a return for bearing business risk. CAPM combines the risk-free rate, market risk premium and company beta:

rE = risk-free rate + beta × market risk premiumBeta describes how strongly the company has historically responded to broad market movements.

The estimate may be useful for a stable, comparable company. It becomes less reliable for a young business, a changing segment or a company without good peers. Do not present rE as an objectively measured fact.


WACC with numbers

Assume equity is 80% of financing, debt 20%, cost of equity 10%, cost of debt 5% and a model tax rate of 30%.

WACC = 0.8 × 10% + 0.2 × 5% × (1 − 30%) = 8.7%Equity share + after-tax weighted debt share.

The resulting 8.7% discounts free cash flows in the DCF. If capital structure or required equity return changes, WACC changes too. It cannot be chosen independently of the business and its financing.


WACC must match the cash flow

If you value free cash flow to the firm, use a discount rate that includes equity and debt. If you value cash flow to equity, use a matching cost of equity. Cash flow and discount rate must describe the same level.

The enterprise version first produces enterprise value. Subtract interest-bearing debt and add excess cash to reach equity value; then account for shares, options and dilution. A lower WACC makes present value higher, but that is a different risk assumption, not a free improvement in the business.

Check: If a valuation only works because WACC was reduced, inspect the risk and financing assumptions before accepting the result.

Four things that distort the result quickly

  • Wrong weights: Use market values for E and D rather than blindly using old book values.
  • Unfitting beta: Historical beta may describe the future poorly after a major business change.
  • Double-counted tax effect: Do not add the debt tax shield again elsewhere.
  • Mixing WACC and growth: Long-term growth should not be increased simply by choosing a lower discount rate.

Always show sensitivity. Do not report only 8.7%; show what happens at a higher and lower rate. That reveals whether the valuation rests on the business or almost entirely on WACC.


WACC is not the same for every company

A software company with recurring revenue, a cyclical manufacturer and a highly leveraged property company do not carry the same risk. Even with the same market interest rate, their cost of equity and suitable capital structure can differ materially.

When using peers, review differences in beta and leverage. A company with more debt can show a different beta even when operations are similar, so peer data may need to be adjusted. You do not need every academic refinement in a personal model, but document why WACC fits the business, country, leverage and cash flow used.


DCF tool with integrated WACC calculator

Enter cost of equity and debt, then calculate WACC directly in the Excel model.

Open the DCF tool

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